Featured method note
B2B Data Quality Is a Decision-Control Problem
Define, diagnose, and improve B2B data quality through decision impact, identity, freshness, qualification, deliverability, workflow, and metrics.
2026-09-08 · Julian Hartwell
RB2B company research notes
Best Cold Email Software Ranked by Control and Workflow Fit
2026-09-08 · Julian HartwellA dated, conditional ranking of Regie.ai, AiSDR, Artisan, and 11x by approval, suppression, reply operations, auditability, and human ownership.
Read moreWhat Is Lead Enrichment and When Should a B2B Sales Team Use It? A Sales Intelligence Platform Won't Fix Timing
2026-09-07 · Julian HartwellWhat is lead enrichment and when should a B2B sales team use it? After $38,000 in prospecting-data mistakes, my answer: enrich at activation, not at import. A sales intelligence platform adds context; it can't fix timing. Even an okki-go setup needs a queue, not magic.
Read moreOkki-Go Data Enrichment and AI Sales Assistant Features: A Procurement Manager's Pilot Story
2026-09-07 · Julian HartwellA cost controller's review of Okki-Go sales prospecting features and email automation. Covers the okki go install command, data enrichment layers, and when a B2B sales team should use an AI sales assistant.
Read moreOutbound Sales Cadence: What the Evidence Changes
2026-09-07 · Julian HartwellAn outbound sales cadence should change when the buyer's evidence state changes, not merely when another day passes.
Read moreClient Lead Generation: What the Evidence Changes
2026-09-07 · Julian HartwellDesign lead delivery around what the client can accept, work, reject, and teach back to the provider.
Read moreOKKI-Go vs Clay: Sales Intelligence Features, ICP, and the Real Role of Email Finders
2026-09-04 · Julian HartwellA buyer-side comparison of OKKI Go vs Clay, the OKKI Go AI agent integration, sales intelligence features, ICP, and when a B2B sales team should use an email address finder.
Read moreOkki Go Natural Language Prospecting: How It Works and When to Uninstall
2026-09-04 · Julian HartwellA plain-English guide to Okki Go natural language prospecting, how autonomous SDR fits an agent-native workflow, what B2B buyer intent data can and can’t do, and honest guidance on how to uninstall Okki Go.
Read moreHow to Cold Email: A Relevance-First Workflow
2026-09-04 · Julian HartwellLearn how to cold email by excluding poor-fit contacts, verifying data, drafting a truthful message, protecting deliverability, and measuring qualified out
Read moreCold Email Prospecting: Make the Selection Logic Visible
2026-09-04 · Julian HartwellA complete workflow for researching, qualifying, drafting, routing, and learning from cold email.
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